Helping you make informed choices.
The only unbiased source available to consumers.
Lack of transparency in our food system results in most families basing their purchasing decisions on industry marketing groups. Food labeling has been corrupted by corporate power and those who place profits over the greater good. Consumers want to make food choices that are inline with their values, but that is becoming more difficult as we become further removed from the source of food production.
photo credits Jo-Anne McArthur / We Animals
GAP ratings are not a useful way to determine whether animals are humanely raised. In this article we will go in depth and discover how these ratings are given and who is behind the organization and explain their motivations. See photos inside real GAP 5 facilities.
Consumers cannot reliably use this logo to determine if the animals raised for their meat or eggs were treated well. See footage inside “Certified Humane” facilities and decide for yourself. We also uncover who is really behind this label.
Brand spotlight! We take an in depth look and your favorite brands. You will be shocked to discover they are not actually what they portray themselves as in their marketing and media.
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